| USC Jersey Rush |
USC Jersey Rush
USC’s Trojan Bookstores figured that a game plan on selling USC jerseys honed during consecutive national championship runs and book ended by Carson Palmer’s and Matt Leinart’s Heisman trophies would withstand the latest retail assault.
Wrong.
"We’d figured that we’d been through it all before," said Mark Ewalt, bookstore director. "And then it hit us just like it did the first time. This one was so much bigger than what we thought it would be."
The latest cardinal and gold jersey rush began well before the season began, with boosters talking openly of another unbeaten season, another Heisman winner and another national championship. Everything from mens usc jerseys, womens usc jerseys, and kids usc jerseys.
One measure of Trojan jersey fever: Retail shops will sell more than 10,000 of the Nike-produced USC jerseys — including $55 replica jerseys, $70 twills and authentic jerseys that retail for $150. About half of those jerseys will carry No. 5, which is worn by Reggie Bush, this year’s Heisman winner. USC blew through its 1,156-jersey allotment within 48 hours of the bowl championship series news conference that made the long-awaited USC-Texas matchup official.
Another 1,156 jerseys will make their way into the bookstore early in January and "Nike is hot on the presses trying to make more usc jerseys," said Jose Eskenazi, USC’s associate athletic director in charge of corporate sponsorships and licensing of USC Jerseys.
There’s still memorabilia to be had. A $19.95 USC cat bowl. An $8.50 bottle opener that plays the fight song. The $399.95 Leinart framed print. And, for those who can’t live without a jersey, Trojan Bookstores still has plenty of old No. 16s jersey in stock — that’s Frank Gifford, the USC running back who became the New York Giants’ No. 1 draft pick in 1952.
| " | The USC Jersey Rush has been hotter than ever |
